With the global crisis brought by COVID19, now, more than ever, family businesses need to be resilient and strong. Their impact and influence to socio-economics can never be over emphasized. The engines of global economy cannot stop running. As the smoke and dust settles amidst this pandemic, the family business innovation, inventiveness, and ingenuity will see us through to a better "new normal". Let's appreciate again the significance of family businesses in all parts of the world.