A ll family businesses have humble beginnings. A family business starts small taking baby steps as they feel their way for relevance and interest in the community. In most cases, it’s founded by a couple setting up a better life for a family they are having. The story of Richard Mills and Rebecca Bustamante Mills is classic. It represents many family business inceptions. Yet, every beginning never fails to inspire and warm our hearts.
The founders of the Asia CEO Awards shared their success story in the recently staged 2021 Asian Family Enterprise Conference (AFEEC) last June. The Asia CEO Awards is the largest business award event in the Philippines and Southeast Asia. Richard and Rebecca remind us of enduring, timeless and classic paradigms that are fundamental in driving success for any entrepreneurial enterprise. We can draw the following lessons from their story in establishing the Asia CEO Awards: