Do you see your family business thriving in the future? Do you seriously want to be there?

The nine traits of future-ready companies

The rollout of COVID-19 vaccines has executives everywhere hopeful for the pandemic’s end. Some are now asking how their companies might emerge stronger—making permanent the survival-mode improvements that brought speed, flexibility, and purpose, while avoiding bureaucracy. Our research finds that achieving these aims requires embodying nine characteristics that collectively describe who the organization is, how it operates, and how it grows.